Jonathan Preedom

Jonathan Preedom serves as Assistant Professor in the Stephenson Department of Entrepreneurship & Information Systems at Louisiana State University. His research examines how entrepreneurs and investors construct, interpret, and act on meaning in contexts of radical uncertainty, resource constraints, and identity ambiguity—using these entrepreneurial settings as theoretical lenses to advance broader management scholarship.

His educational journey includes a Ph.D. in Business Administration (Entrepreneurship) from Clemson University's Wilbur O. and Ann Powers College of Business, an MBA from Penn State's Smeal College of Business (2015), and a BA from Roanoke College (2006). This academic foundation combines with significant practical experience from founding two ventures: a healthcare consulting firm serving rural providers and an outdoor technology startup focused on archery.

Research interests span entrepreneurial storytelling, market emergence, investor cognition, and legitimacy dynamics, drawing interdisciplinary connections between strategic management, organizational theory, and cultural sociology. His work reveals how narrative construction shapes venture trajectories in evolving market categories.

Recent output includes a 2025 Journal of Business Venturing publication examining narrative distinctiveness in emerging markets, demonstrating consistent contributions to entrepreneurship theory. His research program actively explores how meaning-making processes resolve institutional ambiguities during market formation.

Dr. Preedom maintains strong industry connections through his entrepreneurial background, enriching his academic perspective. He engages students through experiential learning approaches informed by real-world venture challenges, while actively collaborating with scholars across institutional boundaries.

Based in Baton Rouge with his family, he explores local culinary scenes and outdoor activities along Louisiana waterways—maintaining the adventurous spirit that characterizes both his academic and entrepreneurial pursuits.