معرفی
Jonathan Breiter serves as a Senior Lecturer in Business at the University of Nevada, Reno's Lake Tahoe campus. Bringing 35 years of international business experience from Wendy's, General Mills, and Hasbro (where he launched Barney, Elmo, and 150+ patented products), he teaches entrepreneurship, marketing, and management. His industry background includes discovering Teletubbies, Pokemon, and SpongeBob Squarepants during his conglomerate tenure.
His educational credentials include:
- BS in Communication from Boston University
- MBA from Hofstra University's College of Business
Research spans Marketing (disruptive value creation, AI/analytics leadership, consumer behavior), Strategic Management (implementation, mission/vision statements), and Entrepreneurial Marketing (omnichannel go-to-market design). He actively explores Leadership Effectiveness, Diversity, Equity, and Inclusion, Business Ethics, and Corporate Social Responsibility, emphasizing practical application in modern business contexts.
His 2023 publications analyze strategic execution failures and organizational pitfalls. 'It’s All About Strategic Implementation' examines strategy落地 challenges, while 'Ten Reasons Why Companies Keep Failing' identifies recurring business vulnerabilities, demonstrating his focus on bridging academic theory with real-world corporate experience.
Breiter teaches 15+ courses including entrepreneurship capstones (ENT 493), marketing strategy (MKT 492/320), international business (MGT 323/430), and specialized topics like pricing strategy (MKT 380) and intellectual property (ENT 493). His curriculum integrates data analytics, consumer behavior, and omnichannel design across undergraduate and graduate levels.
