Jon Bingen Sande

Jon Bingen Sande is an Associate Professor at the Department of Marketing, BI Norwegian Business School. He holds a PhD from the Norwegian University of Life Sciences (NMBU) and has held fellowships at the World Forest Institute and Turku School of Economics. His research focuses on marketing strategy, interorganizational relationships, public procurement, and transaction cost economics. Sande emphasizes organizational economics frameworks to address challenges in cooperation and coordination between firms.

He has taught courses in business-to-business marketing and international marketing since 2008. His work-package leadership in public procurement at the C3 Centre for Connected Care underscores his engagement in healthcare innovation and governance. Sande's research explores endogeneity in surveys, relational contracting, and cross-functional cooperation, with publications in journals like the International Journal of Research in Marketing and Industrial Marketing Management.

• Education: PhD in Natural Resource Management (NMBU), 2008; M.Sc. from NMBU, 2000.
• Key Research Themes: Governance mechanisms, contract design, and problem-solving in interorganizational contexts.
• Current Projects: Public procurement challenges and relational contracting in healthcare.

His recent publications highlight trends in endogeneity correction, cross-understanding in complex problem-solving, and the role of relational contracts in public-private partnerships. Sande advocates for methodological rigor in addressing endogeneity and emphasizes practical frameworks for improving stakeholder collaboration.