
معرفی
John V. Petrocelli is a Professor of Psychology at Wake Forest University, with his office located in Greene Hall 459. He can be reached at (336) 758-4171 or petrocjv@wfu.edu. Dr. Petrocelli is an experimental social psychologist whose research focuses on bullshit detection, evidence-based management, persuasion and influence, and decision making. He is the author of "The Life-Changing Science of Detecting Bullshit," which was a finalist for the Audie Award for Humor.
Dr. Petrocelli's research interests include:
- Social psychology of bullshit and deception
- Evidence-based management and decision making
- Persuasion and influence in organizational contexts
- Counterfactual thinking and its impact on judgment
- Leadership development and communication
- A/B testing and evidence-based culture in workplaces
His recent publications demonstrate a clear trajectory toward understanding bullshit detection mechanisms, their cognitive underpinnings, and practical applications for improving critical thinking. Dr. Petrocelli's work reveals that bullshit communications have devastating effects on beliefs, memory, attitudes, and decision making, contrary to the common assumption that bullshitting is harmless. His research shows there are over three dozen situations and reasons people engage in bullshitting in professional contexts.
Dr. Petrocelli has received notable recognition for his work, including being a finalist for the Audie Award for Humor. His research has been featured across multiple media platforms, and he is frequently invited as a keynote speaker on critical topics related to organizational communication and decision-making.
As a prominent speaker, Dr. Petrocelli offers presentations on:
- The Life-Changing Science of Detecting Bullshit
- Promoting an Evidence-Based Culture in the Workplace
- The Arts and Sciences of Persuasion and Influence at Work
- Best Practice Decision Making Through Evidence-Based Management
His expertise in A/B testing provides organizations with practical frameworks for moving from intuition-based management to evidence-based practices that generate sustainable competitive advantages. Dr. Petrocelli argues that evidence-based management produces superior results precisely because so few organizations implement it effectively.





