معرفی
John R. Hauser is the Kirin Professor of Marketing at MIT Sloan School of Management, where he teaches new product development and statistical research methodology. He has served as Head of the MIT Marketing Group, Head of the Management Science Area, and co-director of the International Center for Research on the Management of Technology. His research focuses on marketing science, customer needs analysis, and machine learning applications in marketing. He has authored influential textbooks like Design and Marketing of New Products and over 100 scientific papers.
Education:
- SB in Electrical Engineering (MIT)
- SM in Electrical Engineering (MIT)
- SM in Civil Engineering (MIT)
- ScD in Operations Research (MIT)
- Honorary Doctorate from Erasmus School of Economics
Research Interests: Hauser’s work bridges marketing and operations research, emphasizing practical applications such as website morphing, conjoint analysis in litigation, and predictive modeling for product returns. His recent focus includes leveraging AI for customer needs extraction and aesthetic design optimization. He advocates for models that balance rigor with real-world relevance, as seen in his decision-calculus principles.
Awards:
- Converse Award (Marketing Science)
- Parlin Award (American Marketing Association)
- Buck Weaver Award (Lifetime Contribution)
- Churchill Lifetime Achievement Award
- INFORMS Fellow
Advising & Grants: Hauser has advised over 75 legal cases as an expert witness and consults for corporations on R&D management and defensive strategy. He co-founded Applied Marketing Science, Inc., and serves on editorial boards of leading journals.
Labs/Teams: Affiliated with the MIT Initiative on the Digital Economy, the Operations Research Center, and the Virtual Customer Initiative. He collaborates with interdisciplinary teams on projects like website behavior analysis and product aesthetics.
