معرفی
John Peloza serves as the Associate Dean for Research, Graduate and International Affairs and holds the Carol Martin Gatton Professorship at the Gatton College of Business and Economics, University of Kentucky. His office is located in room 359D with contact details 859-218-5766 and john.peloza@uky.edu, reflecting active administrative and academic engagement.
Education:
- PhD, University of Calgary, 2006
- BA, Wilfrid Laurier University, 1993
Dr. Peloza's research centers on corporate social responsibility and prosocial consumer behavior, examining how sustainability initiatives influence stakeholder perceptions and ethical consumption patterns. His work bridges academic theory with practical industry applications, informed by over a decade of pre-academic experience at major corporations including InBev, IBM, Subaru, Hewlett-Packard, and Procter & Gamble.
Publication trends reveal consistent focus on psychological mechanisms behind consumer activism and corporate sustainability alignment, with recent work analyzing slacktivism dynamics, performance norm deviations, and stakeholder value creation frameworks across leading marketing journals.
Scientific Awards:
- No scientific awards mentioned in source material
Administrative leadership as Associate Dean demonstrates significant institutional contribution, while industry background enriches his research perspective. Student mentorship occurs though specific advisees aren't listed in available documentation.
