John Kuada

John Kuada is a Collaborator at the Aalborg University Business School, part of the Faculty of Social Sciences and Humanities at Aalborg University. He holds a PhD and a Dr. Merc. degree. His research focuses on entrepreneurship in Africa, economic development in developing countries, and international business strategies. Key areas include financial inclusion, marketing strategies, and the socio-cultural dimensions of economic growth.

He has participated in numerous research projects, including studies on customer relations management, business globalization in a North-South context, and internationalization of SMEs. Notable collaborations include projects with Spar Bank, Nordjyske Virksomheder, and initiatives exploring Third World enterprises' competitiveness.

His publications emphasize interdisciplinary approaches to African business challenges, with over 170 outputs. Recent work explores digital financial service adoption among Ghanaian students, trust in food supply chains, and the role of religion in entrepreneurial motivation. Kuada also serves as an editor for journals such as the African Journal of Economic and Management Studies, contributing to academic discourse on African economic development.

His research agenda integrates formal and informal entrepreneurship frameworks, emphasizing policy relevance and practical solutions for Africa's socio-economic challenges. Collaborations with institutions like Aalborg University and industry partners highlight his commitment to bridging academic and applied research.