John Fahy

John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. His work spans marketing strategy, customer value, consumer psychology, and strategic decision making.

• Education:
  • Master’s Degree from Texas A&M University
  • Doctorate from Trinity College
• Research Interests:
  • Marketing resources and capabilities
  • Evolutionary perspectives on marketing
  • Strategic decision making
  • Digital and social media marketing
• Scientific Awards:
  • Best Doctoral Paper Award (1993, 1996)
  • Chartered Institute of Marketing Best Paper Award (2001)
  • ECCH National Case Writing Competition (2002)
  • Irish Academy of Management Best Doctoral Paper Award (2005)
  • Shannon Consortium Teaching Excellence Award (2012)
• Publications:
  • Influential work in Journal of Marketing, cited over 2,000 times
  • Co-author of Foundations of Marketing (6th edition)
• Activities:
  • Founding member of the MC21 research group (15 countries)
  • Executive teaching and case study development globally
  • Active in European Academy of Marketing and other committees