معرفی
Professor John Elkington is a Visiting Professor at Cranfield School of Management (Cranfield University). A pioneer in global sustainability, he has advised businesses, governments, and international organizations for decades. His work focuses on embedding sustainability into corporate strategy and fostering regenerative economic systems.
Background: Recognized as a 'green business guru,' Elkington was named one of London's 1000 Most Influential People (2008) and ranked 4th in the 2009 CSR International survey. He has addressed over 1,000 global conferences and served on +70 boards/advisory boards.曾是世界经济论坛的教职员工（2002-2008）.
Research emphasizes transforming corporate practices to prioritize environmental and social responsibility. Key themes include regenerative capitalism, CSR evolution, and sustainable business models. His 2025 book 'Green Swans' outlines strategies for post-industrial economic systems.
Awards:
- Evening Standard's 1000 Most Influential (2008)
- CSR International Top 100 Leader (2009)
- Multiple unspecified accolades
Advising & Leadership: Co-Founder and Chief Pollinator at Volans, advisor to global entities, and frequent keynote speaker. Authored/co-authored 19 books prior to his 2025 publication.
