معرفی
Johanna Bath is a Professor of Finance and Strategy at ESB Business School, Hochschule Reutlingen, where she has been since 2018. She chairs the examination boards for the BSc International Operations and Logistics Management and BSc International Business Engineering programs. Her contact details include an office in Building 17, Room 014, and an email address: Johanna.bath@reutlingen-university.de.
Her research focuses on:
- Social trends and their economic implications
- Sharing economy dynamics
- Corporate strategy in hybrid work environments
- Operational challenges in SMEs vs. large enterprises
- Guerrilla innovation management
Recent publications highlight hybrid work models, employee well-being post-pandemic, and strategic adaptations in modern organizations. She has edited influential volumes on hybrid work structures and explored the economics of sharing in business contexts.
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