Joe N. Ploog

Joe N. Ploog is an Assistant Professor in Strategy at IE Business School and a PhD candidate at UCL School of Management. His research focuses on digital platforms, particularly intra-platform competition and network effects. He holds a BA in International Business from Friedrich-Alexander University of Erlangen-Nuremberg and an MSc in Strategic Management (cum laude) from Rotterdam School of Management.

Research interests include analyzing platform governance strategies, network effects dynamics, and the strategic implications of social features in freemium models. His work bridges empirical observations from video games and digital ecosystems to inform business strategy.

Publications include studies on complementor performance in platform ecosystems (Academy of Management Discoveries) and the dual impact of social features in freemium products (Strategic Management Journal). His PhD is supervised by Joost Rietveld and Bart Vanneste at UCL.