Jochem Müller

Prof. Dr. Jochem Müller is an active professor at the University of Applied Sciences Ansbach, serving as Head of Study Program within the Faculty of Economics and General Sciences. His professional focus spans Marketing and Controlling disciplines within the business administration domain.

Prof. Müller's research interests center around strategic management, controlling practices, and marketing strategies with particular emphasis on applications for small and medium-sized enterprises. His scholarly work consistently bridges theoretical frameworks with practical business applications, focusing on how strategic approaches can drive organizational success in competitive environments.

His publications reveal a strong trend toward practical business solutions, with particular attention to strategic management implementation, value orientation in corporate settings, and marketing instrument development. The research spans multiple business domains while maintaining focus on actionable methodologies for business practitioners.

• TheoPrax Prize 2005
• Innovative Communication World Cup 2006 Ideas Competition of the CommClub Nuremberg

Prof. Müller holds significant administrative leadership roles including Chair of the Examination Committee and Head of the Controlling Forum at the FH-Ansbach, demonstrating his institutional influence and specialized expertise in controlling methodologies. His publisher activities for the "Controlling Forum - Paths to Success" and "Marketing Practice" series further highlight his commitment to advancing practical business knowledge.