Jo Stephenson

Jo Stephenson is a graduate researcher at the Queen Mary, University of London, affiliated with the School of Languages, Linguistics and Film and the Film Studies department. Her work focuses on the intersection of non-fiction film, media, and British fashion branding from the post-war era to the present.

Research Interests

Stephenson's research explores:

• Historical Media Campaigns: Analyzing post-war British fashion promotion through films by the Central Office of Information (COI) and Pathe Cinemagazine.
• Cultural Geography: Investigating how locations like London and events such as the Royal Weddings or 2012 Olympics shape national fashion identity.
• Branding and National Identity: Tracing the evolution of British fashion as a tool for governmental and industrial branding.

Key Articles

Her publications highlight trends in non-fiction film's role in fashion history, with a focus on:

• Post-war economic strategies in "Miniskirts Make Money"
• Documentary techniques in COI films
• Media-driven narratives around British manufacturing and digital innovation