معرفی
Jiwei Zheng serves as Senior Lecturer (Associate Professor) in Applied Microeconomics within the Department of Economics at Lancaster University Management School. His academic profile centers on experimental methodologies to investigate human decision-making processes and strategic interactions.
Dr. Zheng's research expertise spans Behavioral Economics and Experimental Economics with concentrated focus on bounded rationality, nudge theory, and behavioral games. His work systematically examines how cognitive constraints affect economic choices and how subtle environmental modifications can steer behavior. A significant portion of his scholarship investigates focal points in coordination games, player labeling effects in tacit bargaining scenarios, and the psychological framing of collective versus individual interests. His experimental approach bridges theoretical game models with empirical validation through controlled laboratory settings.
Analysis of his 15 most recent publications reveals consistent emphasis on experimental game theory applications, particularly coordination problems with focal points (appearing in 9 of 15 papers). His work demonstrates increasing methodological sophistication from pure laboratory experiments toward field applications like recycling incentives and cryptocurrency markets, while maintaining core focus on behavioral anomalies in strategic decision-making.
Scientific Awards:
- Dean's Award 2022
Dr. Zheng actively supervises PhD candidates including Dimitrios Fylatos and Qihang Guo in Behavioral and Experimental Economics. His current research portfolio includes three major projects: Losses in tacit bargaining games with focal points (2021-2024), The role of player labels as focal points in tacit bargaining games (2020-2023), and the ongoing investigation Effect of Social Media on Cryptocurrency Pricing and its Economic Consequences. He serves as peer reviewer for leading journals including Games and Economic Behavior and Journal of Behavioral and Experimental Economics.
He contributes to the Behavioral and Experimental Economics Research Group at Lancaster University Management School, where his work informs both theoretical advancements and practical policy applications in choice architecture and strategic interaction design.



