Jin K HAN

Jin K HAN is a Full-Time Professor of Marketing at the Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). He has held continuous academic roles since 2001, including multiple terms as Area Coordinator of Marketing and serving as Academic Director of the Centre for Marketing Excellence since 2004. His education includes a Ph.D. and M.Phil. in Marketing from Columbia University's Graduate School of Business, and an A.B. in Applied Mathematics-Economics from Brown University.

Professor Han's research focuses on Marketing Strategy, Brand Equity, and Innovation, with emphasis on consumer behavior in technology adoption, cross-cultural marketing, and luxury markets. His work explores topics such as biases in product feature valuation, durable goods replacement models, and entry strategies in transitional economies.

His publications span journals like Marketing Science, Journal of Marketing, and Journal of Consumer Research, analyzing areas ranging from organizational innovation diffusion to consumer decision-making in multi-generational contexts. Despite no listed awards, his extensive publication record and academic leadership positions highlight his scholarly contributions.

As a long-term faculty member, Han has advised numerous research projects but no specific advisees are listed. His academic directorship and repeated coordination roles indicate leadership in marketing education and institutional strategy.