Jieyu Featherstone

Dr. Jieyu (Jade) Featherstone is a researcher in the Department of Communication at the University of California, Davis. Her work focuses on science communication, particularly addressing vaccine misinformation, public perception of biotechnologies like CRISPR and gene editing, and cross-cultural communication dynamics around health and agricultural advancements. She employs computational methods such as sentiment analysis, semantic network analysis, and machine learning to study social media discourse.

Her research explores how fact-checking interventions impact vaccination attitudes, the role of influential users in health advocacy communities, and the ethical implications of emerging technologies. She has conducted comparative studies between the U.S. and China regarding public engagement with genetic engineering and GM food rumors.

Featherstone’s publications since 2019 demonstrate a strong focus on designing effective communication strategies for combating misinformation and improving public understanding of complex scientific issues. Her work bridges computational methods with traditional social science research, offering actionable insights for policymakers, health communicators, and technology platforms.