معرفی
Jiancai Liao is a Doctoral Researcher at the Department of Marketing, Aalto University. Their research focuses on intersections of marketing, consumer behavior, and artificial intelligence.
- Current affiliation: Aalto University School of Business, Department of Marketing
- Academic role: Doctoral Researcher
Research interests span:
- Consumer psychology and decision strategies
- Human-robot interaction in service contexts
- Ethical branding with generative AI applications
- Social responsibility in tourism and donor behavior
Recent work analyzes how generative AI can reshape ethical brand perceptions and how humanoid service robots influence consumer decision-making. Publications appear in top-tier journals like Annals of Tourism Research and Journal of Retailing and Consumer Services.
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