Jessika Weber-Sabil

Jessika Weber-Sabil is a Professor specializing in Digital Transformation in Cultural Tourism at Breda University of Applied Sciences. Her research focuses on leveraging immersive technologies, serious gaming, and stakeholder collaboration to address challenges in cultural and urban tourism. She holds a Doctoral degree from Breda University of Applied Sciences, completing her thesis on location-based augmented reality games in 2017.

Research Interests
Her work spans Digital Transformation, Cultural Tourism, and Sustainable Tourism Development. She explores how augmented reality (AR), virtual reality (VR), and serious games can enhance visitor experiences, foster stakeholder engagement, and support urban tourism planning. Key themes include participatory urban design, technology adoption in heritage preservation, and collaborative approaches to sustainable tourism governance.

Key Projects
- DigiTourism: Advancing policies for immersive technologies in tourism.
- SCITHOS: A serious game promoting sustainable smart city hospitality.
- Research on stakeholder involvement in digital cultural heritage tourism.

Grants & Collaborations
Her contributions include EU-funded projects (e.g., Gaming Horizons) and collaborations with institutions like the Institute for Advanced Architecture of Catalonia. She has authored/co-authored over 30 publications, emphasizing practical applications of technology in tourism and urban planning.

Labs & Teams
Affiliated with Breda UAS’s Digital Realities and Tourism Innovation teams, she leads initiatives in immersive tech experimentation and participatory tourism design.