Jessica L Keech

Jessica L Keech serves as an Associate Professor of Marketing specializing in consumer behavior, with concentrated research on sustainable consumption and technology's influence on consumer decisions. She instructs courses across marketing, digital marketing, and consumer behavior domains.

Her academic foundation includes:

• PhD in Business Administration (Marketing) from Temple University, Fox School of Business
• MBA in Marketing from Villanova University
• BSBA in Marketing and Management Information Systems from Boston University

Dr. Keech's research program examines materialism's impact on sustainable product evaluation, consumer perceptions of employers practicing second-chance hiring, and management challenges in large-scale retirement communities. Her work extends to gender differences in consumer psychology, narrative identity in sustainable consumption, and power dynamics affecting product perception. This research consistently bridges marketing theory with social responsibility frameworks.

Publication trends reveal sustained focus on sustainable consumption (2018-2024), criminal history hiring perceptions (2021-2024), and materialism studies (2014-2020). Her recent articles demonstrate increasing interdisciplinary engagement with gerontology, social psychology, and ethical business practices while maintaining core marketing methodology.