Jerome A. Lucido

Jerome A. Lucido is a Professor of Practice and Executive Director of the Center for Enrollment Research, Policy, and Practice at the University of Southern California (USC) Rossier School of Education. His work focuses on improving college admissions processes, higher education access, and enrollment management strategies.

• PhD in Higher Education, University of Arizona
• M.Ed., Kent State University
• B.S. in Business Administration, Miami University (Ohio)

Lucido specializes in college admissions, enrollment policy, and equity in higher education. He has led national initiatives to expand access for low-income and underrepresented students, emphasizing ethical admission practices and data-driven enrollment strategies.

His career includes serving as USC’s Vice Provost for Enrollment Policy and Management (2006–2010) and overseeing admissions, financial aid, and registrar offices at the University of North Carolina at Chapel Hill. He has held leadership roles in organizations such as the College Board’s Task Force on Admissions in the 21st Century.