Jenny Houghton

Jenny Houghton is an Adjunct Lecturer at the University of Southern California's Annenberg School for Communication and Journalism, specializing in Communication Management (MCG). Her academic role complements her extensive professional career in marketing and brand development across the beauty, wellness, and cannabis industries.

• Education
  • BA in American Studies with a minor in Economics, Stanford University
  • MBA, UC Berkeley’s Haas School of Business

Houghton’s expertise spans digital media, brand strategy, and new product innovation. She has driven high-impact campaigns for Fortune 100 companies like Johnson & Johnson and played a pivotal role in scaling startups such as Curology. Her experience in the cannabis sector includes leadership roles at Tokyo Smoke and Harvest Health & Recreation.

Currently, she serves as General Manager of New Markets at Curology, leveraging her academic and industry experience to advance personalized skincare solutions.