Jennifer NW Lim

Dr Jennifer NW Lim is a Reader in Health Inequalities and Behavioural Science at the University of Wolverhampton's Faculty of Education, Health, and Wellbeing. With a PhD in Health Research from Manchester, she focuses on sustainable behavioural interventions for public health burdens, including dementia and maternal health.

• PhD, University of Manchester
• MA (Econ) in Development Administration, University of Manchester
• B (Hon) in Public Administration, University Utara Malaysia

Her research spans decision-making, behavioural change, and sustainability, often in multicultural contexts. Recent work includes dementia prevention among UK Chinese communities, perinatal health inequality dashboards, and maternal care for ethnic minorities.

Key themes from her 15 most recent articles include cross-cultural health interventions, qualitative methodology, and innovative design solutions for vulnerable populations.

• EU Horizon 2020 MCSA RISE Fellowship

She supervises doctoral candidates and has contributed to international teaching and research collaborations across China, UAE, and Europe.