Jennifer Aaker

Jennifer Aaker is the General Atlantic Professor at the Stanford Graduate School of Business, where she focuses on behavioral science, particularly the intersection of meaning, purpose, and technology's impact on human well-being. Her work explores how individuals make choices influenced by meaning, and how technology can enhance well-being in organizations and daily life.

She holds leadership roles on multiple boards, including the Obama Presidential Foundation, Decarbonization + Acquisition Corp (NASDAQ), and Eat. Learn Foundation, co-founded by Stephen and Ayesha Curry. Her research has been published in top journals and covered widely in media like The New York Times and The Economist. Aaker is the author of best-selling books such as Humor, Seriously and The Dragonfly Effect, which emphasize storytelling and purpose-driven strategies.

Recipient of prestigious awards including the Distinguished Scientific Achievement Award, MBA Professor of the Year, and Paul D. Converse Award, her contributions span academic research, practical business insights, and societal impact through nonprofit engagement. Her current focus includes fostering purpose and connection within leadership teams and organizational practices.