Jelena Matanovic

Jelena Matanović is an Assistant Professor at the Department of Psychology, Faculty of Philosophy, University of Novi Sad, where she has been employed since 2005. Her teaching focuses on Group and Organizational Psychology, Marketing Psychology, and related fields.

• Education:
  • Diploma in Psychology (2004), University of Novi Sad
  • Master's in Psychology (2009), University of Novi Sad
  • Doctorate in Psychology (2016), University of Novi Sad

Her research spans marketing psychology, consumer behavior, emotional labor, and the psychophysical health of unemployed individuals. Recent work examines personality dimensions in online vs. traditional shopping, job burnout predictors, and longitudinal health impacts of prolonged unemployment.

Key trends in her publications include interdisciplinary approaches to understanding consumer decision-making, workplace stress dynamics, and socio-economic factors affecting mental health in Serbia. Her methodology integrates longitudinal studies and behavioral modeling.