Jeffrey Baker

Jeffrey Baker is a Teaching Professor at the University of Texas at Dallas, affiliated with the Naveen Jindal School of Management (JSOM) and the Department of Information Systems. He teaches courses including ITSS 4330 - Systems Analysis and Design, MIS 6308 - Systems Analysis and Project Management, and ITSS 4v95 - Responsible AI Practices in Business.

Education:

• BS, University of Texas at Austin, 1996
• MBA, Texas Tech University, 2004
• PhD, Texas Tech University, 2008

Research Focus: His research centers on Virtual Reality in Heritage Tourism, Virtual Humans in E-Commerce, and analyzing the Business Value of IT Investments, emphasizing technology integration in business contexts.

Professional Affiliations: Dr. Baker is a member of the Association for Information Systems (AIS) and the Institute of Electrical and Electronics Engineers (IEEE).