معرفی
Jeff James serves as an Assistant Professor of Marketing and the MBA Director within the College of Business and Leadership at Eastern University. His academic role is complemented by extensive corporate leadership experience at Microsoft (Director of Relationship Marketing for U.S. Enterprise division, Group Manager of Industry Marketing at MSN), HarperCollins Publishers (Vice President of Marketing and founding publisher of HarperCollins Leadership imprint), and co-founding ventures including Mythology and Target Audience Insights.
His research centers on diversity, equity, and inclusion (DEI) and innovation, with dissertation work exploring their intersection. James authored a book and frequently speaks on DEI topics, while co-founding Create West Virginia—a non-profit stimulating entrepreneurship and innovation economies in his native state. Teaching specialties include consumer behavior, digital marketing, and AI-driven marketing research.
As MBA Director, James shapes program strategy and mentors students. His industry background bridges academic theory with practical application in B2B/B2C environments. Beyond academia, he resides in Philadelphia with his wife Soni and four daughters, maintaining lifelong fandom for the Philadelphia 76ers since the Dr. J. era.
