معرفی
Jeff Brazell is a Lecturer in the Department of Marketing at the David Eccles School of Business, University of Utah. He also serves as Director of the Center for Strategic Analytics, leveraging his expertise in marketing research and predictive analytics to bridge academic theory with industry practice.
- Doctorate: PhD in Marketing Science, University of Sydney (2000)
- Teaching Experience: University of Utah (1993-1994, 2019–present), University of Sydney (1994–1999)
His research focuses on decision-based analytics for marketing challenges, including conjoint analysis, choice modeling, and economic valuation of product features. He has co-authored a textbook and published extensively in top journals like the Journal of Marketing Research and the Journal of Law and Economics.
The 15 most recent publications highlight his work in choice modeling, Bayesian statistics, market share analysis, and predictive analytics. These articles span applications in consumer behavior, economic feature valuation, and hierarchical effects in advertising, reflecting his interdisciplinary approach to solving complex market problems.
- CEO of the Year, Utah (2016)
- Best Paper, AMA Advanced Research Techniques Forum (2009)
- Teaching Recognition Award, University of Sydney (1996)
- Outstanding Marketing Scholar, University of Utah (1993)
- Multiple Teaching Excellence Awards (1994)
- Honor Society Memberships: Phi Kappa Phi, Beta Gamma Sigma, Phi Beta Kappa
As founder of The Modellers, sold to Omnicom (2010), he has translated academic research into commercial success for Fortune 500 clients. His ongoing work emphasizes improving executive decision-making through data-driven insights and advanced market intelligence tools.
