Jeannie Fratoni

Jeannie Fratoni is a Lecturer in the School of Journalism and Media Studies at San Diego State University (SDSU), part of the College of Professional Studies and Fine Arts. She combines academic teaching with extensive industry experience as a Creative Director, specializing in brand experiences and user-centric design. Her professional background includes leading teams for major clients like Molson Coors, TaylorMade Golf, adidas Golf, and Petco, focusing on creative direction and art direction for digital platforms.

Education and professional development include a UX Design course through ELVTR, where she collaborated on an IKEA case study under Tony Amidei of PayPal. Her design philosophy emphasizes cultivating talent through team strengths and simplifying complex concepts while maintaining aesthetic rigor, inspired by European design principles. Notably, she collects Vitra miniature chairs as a personal design inspiration.

Her creative work spans campaigns for organizations such as the YMCA, Bosch Appliances, and Toyota, demonstrating expertise in mission-driven branding and cross-channel strategy. While no academic grants or formal labs are explicitly mentioned, her industry projects reflect applied research in user experience and brand storytelling.