Jay Jung

Dr. Jay Jung is Senior Lecturer in Accounting at Bayes Business School (City, University of London), Director of Academic Research at the Centre for Financial Analysis and Reporting Research (CeFARR), and Course Director for the MSc International Accounting and Finance program. A European Corporate Governance Institute representative and HEA Fellow, his research examines behavioral aspects of capital markets with focus on analyst decision-making and name-based biases.

Key appointments:

• Ad hoc Associate Editor, British Accounting Review
• Editorial Board Member, European Accounting Review
• External Examiner at London School of Economics

Research explores behavioral anomalies in financial markets including:

• Surname favorability effects on CEO compensation
• Market reactions to analyst surnames
• Accounting conservatism understanding
• Cultural dimensions in financial forecasting

Publications demonstrate novel insights into how implicit biases influence market behavior and executive remuneration. Recent work has been featured in Bloomberg, Le Monde, and NBC News Radio.

Awarded multiple recognition for peer review excellence from leading academic associations. Organized international conferences on equity research trends, bringing together regulators, practitioners, and journal editors.

Teaching includes Executive MBA programs in Dubai, PhD seminars, and MSc courses in accounting/finance essentials.