معرفی
Jasmina Pivar is an Assistant Professor in the Department of Informatics at the Faculty of Economics - Zagreb (University of Zagreb). Her research focuses on business informatics, big data, machine learning, and smart cities, with applications in fraud detection, human resource management, and urban planning.
Research Interests: She explores intersections of technology and economics, including patent analysis of emerging technologies, cluster-based financial strategies, and digital literacy trends. Her work addresses challenges in smart city development, churn management, and data-driven policy for the EU video game industry.
Publications Trends: Over the past decade, her articles highlight big data adoption frameworks, fraud profiling techniques, and generational shifts in digital behavior. She frequently employs machine learning and cluster analysis for predictive modeling.
Contact: Reach her at jpivar@efzg.hr or Room A507, Faculty of Economics - Zagreb.
