معرفی
Prof. Dr. Jana Heimel is a Professor of International Management and Controlling at Heilbronn University's Faculty of International Business. Her research focuses on service industries, tourism management, and sustainable finance, with a strong emphasis on mobility and transportation policy. She leads initiatives like the PendlerRatD project promoting bicycle commuting in automobile-dominated cities. Her work integrates digital transformation in controlling processes and value chain management.
Research interests include wine marketing, hotel/restaurant management, and process-oriented controlling methodologies. She has published extensively on topics like sustainable finance mechanisms, big data in financial decision-making, and behavioral economics in solidarity behaviors. Her recent projects address seasonal value chain optimization and urban mobility policy.
Prof. Heimel's academic contributions span over two decades, bridging theoretical frameworks with practical applications in business and public policy. She advises on controlling strategies for organizations adapting to Industry 4.0 and climate change challenges.
