معرفی
James Goulding is a Professor of Data Science at the Nottingham University Business School, University of Nottingham, and Director of the N/LAB research centre. He holds a BSc in Econometrics, MSc in Computer Science, and PhD in Artificial Intelligence, focusing on integrating behavioural science with AI/ML and Smart Data research.
- Education:
- BSc (University of Nottingham)
- MSc (University of Nottingham)
- PhD (University of Nottingham)
His interdisciplinary work leverages large-scale datasets (e.g., mass retail, telco, mobility data) to address global challenges in health, sustainability, and social justice. Partnerships with Walgreen Boots Alliance, Marks & Spencer, NHS, and others have generated datasets covering 100 million individuals.
Scientific Awards:
- ACM Engelbart Prize for Data Theory
- Centre for DE Prize for Data Visualisation
He has led over £21m in research grants (EPSRC, ESRC, Gates Foundation, etc.) since 2015, supervised 22 PhDs, and won the 2018 MSc Teaching Award. As a founding member of the UN's Code 8.7 initiative, he pioneers AI solutions to combat modern slavery.


