Jacopo Ballerini

Jacopo Ballerini is a Research Fellow and lecturer in Innovation Management and Digital Transformation at the University of Turin and an External PhD Candidate at the Vrije Universiteit Amsterdam's School of Business and Economics. His professional background includes roles as a Product Marketing Manager and Key Account Manager at Sony Electronics, Manomano, and Emplify. His research focuses on digital marketing, online sales dynamics, and social media engagement, particularly in the context of corporate social responsibility (CSR) and e-commerce strategies. He has co-authored studies in journals like Journal of Business Research and Technological Forecasting and Social Change.

Research interests include consumer behavior in sustainable consumption, circular product purchases, and the interplay between e-commerce platforms and internationalization. He serves on the editorial board of the International Journal of Electronic Trade and has reviewed for journals such as IEEE Transactions on Engineering Management and Journal of Systems and Information Technology.

Key achievements include the Best Conference Paper Award (Bronze) in 2022. His work often explores the mitigation of SME challenges via e-commerce, the role of emotions in social media engagement, and the co-evolution of digitalization and organizational agility. Peer review activities span multiple disciplines, reflecting his interdisciplinary approach to marketing and digital transformation.