Ivanka Visnjic

Ivanka Visnjic is a Professor at the Department of Operations, Innovation and Data Sciences at Esade School of Business Administration and Management. She leads the Institute for Innovation and Knowledge Management and actively participates in research projects related to business model innovation, digital servitization, and sustainable practices.

• University: Esade School of Business Administration and Management
• Department: Operations, Innovation and Data Sciences
• Academic Rank: Professor

Her research focuses on business model innovation, digital servitization, and value creation. She has extensively studied how large manufacturers can digitalize business models through industrial ecosystems and sustainable strategies. Her recent works include frameworks for revenue models in railway digitalization and environmental impact assessments for hydrogen valley projects.

Key projects include:

• CyLH2Valley (2025-2029): Clean hydrogen economy development
• Good4Business (2022-2026): Sustainable business models for corporations
• ACM IIK (2022-2025): Innovation and knowledge management research

Her collaborations span 12 similar profiles and 25 scientific productions, with 232 readers on Mendeley. She supervises predoctoral researchers like Ahmad Mahmoodzadeh and contributes to journals such as Harvard Business Review and California Management Review.