Isabell Koinig

Isabell Koinig serves as a Senior Scientist and Study Program Director for Media and Convergence Management at the Institute of Media and Communication Studies, University of Klagenfurt. Holding doctoral and master's qualifications (Dr., MMag., Bakk.phil.), she operates at the intersection of communication science, public health, and advertising research within Austria's academic landscape.

Her research spans Gender Studies, Health communication, mHealth/eHealth, Organizational communication, and Advertising, with critical investigations into empowerment frameworks in health messaging, cross-cultural advertising ethics, and science-populism impacts on vaccination attitudes. Recent work analyzes mental health communication on Instagram, crisis campaign design across national contexts, and the role of media in shaping sustainable consumption values. She actively contributes to discourse on media convergence's organizational implications and ethical boundaries in provocative advertising.

No scientific awards were documented in available sources.

As Study Program Director for Media and Convergence Management, Koinig oversees curriculum development and academic operations. The provided materials indicate no explicit student advisement records or grant leadership details, though her role involves shaping next-generation media professionals through structured academic programs.

She contributes to the Institute's research ecosystem including projects on workplace mediatisation (Discourses zur Mediatisierung des Büros) and human-machine interaction in performance arts (Performing Drones. New Perspectives in Human-Machine-Theatre), reflecting her engagement with evolving digital communication paradigms.