Isabel Maria Bernardo Pereira Farinha

Isabel Maria Bernardo Pereira Farinha is an Assistant Professor at IADE - Universidade Europeia in Lisbon, where she conducts research through UNIDCOM/IADE and ID: Co.Lab. Her academic work focuses on the intersection of marketing, sustainability, and social responsibility within educational and marine environments.

Her primary research explores In-school Marketing, Integrated Marketing Communication, and Blue Circular Economy frameworks. She investigates youth marketing dynamics, advertising ethics in educational settings, school commercialism, and creative storytelling approaches. Her sustainability research emphasizes marine plastic pollution remediation through circular design principles and community engagement with fishing industries.

Her 15 most recent publications reveal a clear trajectory toward interdisciplinary solutions, blending marketing theory with environmental science and design innovation. Key trends include ethical in-school marketing frameworks, circular economy applications in marine contexts, and storytelling techniques for sustainability communication. Her work consistently bridges academic research with practical industry applications.

She has received significant recognition including:

• IADE Research and Teaching Award (2016)
• AE IADE Award for coordinating seven creative weeks of IADE-U (2014)
• IADE Team of the Year Award as part of the Creative Week team (2012)

Professor Farinha has supervised 19 master's students and 1 PhD candidate across design, marketing, and advertising programs. Her research is funded through projects like the BLUE CIRCULAR POSTBRANDING PROJECT (2019-2022), which develops circular economy models using marine litter, and the COLETIVIDADES DO CONCELHO DE LISBOA initiative focused on historic retail preservation.

She actively contributes to UNIDCOM/IADE research labs and coordinates the BLUE CIRCULAR project team, which partners with Cascais fishing communities, APLM/Docapesca, and municipal authorities to transform marine plastic waste into sustainable consumer products through circular design principles.