معرفی
Dr. Iris Mohr is a Full Professor and Chair of the Marketing Department at The Peter J. Tobin College of Business, St. John’s University. Her roles include academic leadership, research, and teaching in marketing disciplines. She holds a PhD in Marketing Strategy & Consumer Behavior from the City University of New York, an MBA in Marketing (Baruch College), and an MA in Communication (Hebrew University). She has certifications in AI for communicators, documentary filmmaking, and screenwriting.
Her research focuses on sustainability, social media, political marketing, fashion, retailing, and videography. She has published in journals like Harvard Business Press, Journal of Strategic Management, and European Journal of Marketing. Notably, she won the 2021 Best Videography Award at the Association for Consumer Research conference and her films have screened in 14 international festivals.
Teaching interests span sustainable marketing, fashion, retailing, and luxury brands. Courses include Principles of International Business, Global Marketing, and Social Media Content Creation. Her articles (2023-2013) emphasize sustainability, generational workplace dynamics, and digital marketing disruptions.
Awards include the 2021 Best Videography Award. Research grants and collaborations likely underpin her work, though specifics are not detailed here. She leads initiatives in sustainable fashion branding and digital engagement strategies.
