معرفی
Irena Descubes is an Assistant Professor at Rennes School of Business, specializing in Marketing with expertise in international negotiation, consumer behavior, and sustainability. She holds a PhD in Business Administration from the University of Economics, Prague, and an MBA from Open University London.
Her research explores cross-cultural negotiation dynamics, ethical consumption patterns, and sustainable business models in emerging economies. Recent work examines mental health in workplaces and CSR legitimacy shifts in French corporations.
Honors include the Best Paper Award at the 2011 ICESKS Symposium. She contributes to executive education as EMBA Programme Manager and Acting Head of Executive Education, emphasizing innovative pedagogical approaches like theatre-based learning for corporate training.
