معرفی
Iona Fitzpatrick is a Researcher in the Tobacco Control Research Group (TCRG) at the University of Bath, focusing on commercial determinants of health and corporate influence on public understanding of science. She contributes to interdisciplinary research in social media, consumer behavior, and digital anthropology.
Research Interests: Her work examines how commercial organizations shape health narratives, with specific projects analyzing tobacco industry strategies in Japan, media portrayal of tobacco in low/middle-income countries, and educational interventions on corporate funding conflicts. She employs qualitative methods, linguistic analysis, and thematic frameworks.
Recent Publications highlight topics like tobacco industry messaging, science-policy interactions, and media analysis. Her 2025 articles in Health Promotion International and Nicotine & Tobacco Research address Philip Morris’s corporate tactics, while her 2024 Tobacco Control study quantifies tobacco content in streaming media.
Scientific Activities include peer-review roles for journals like Journal of Public Health and membership in the Biomedical Ethics Committee. She offers training in qualitative research and holds a Certified Associate in Project Management (2023).
