Inês Miguel

Inês Miguel is a Guest Assistant Professor at the Marketing, Operations and General Management Department, part of Iscte – Instituto Universitário de Lisboa. Her academic role focuses on teaching and mentoring students in marketing-related disciplines.

• 2025/2026 - Marketing Fundamentals (Degree in Finance and Accounting)
• 2024/2025 - Service Marketing (School of Management)
• 2024/2025 - Operational Marketing (Bachelor's Degree in Management)
• 2023/2024 - Marketing Management (Bachelor's Degree in Management)

Her research interests align with modern marketing practices, including:

• Consumer behavior analysis
• Digital marketing strategies
• Brand management in the AI era
• Neuromarketing applications
• Sustainable marketing approaches
• Rebranding and design trends

Inês Miguel supervises 16 Master's dissertations and 2 final projects, covering topics such as AI applications in fashion, luxury market dynamics, brand repositioning, and sustainable marketing practices. Current advisees include Mariana Teixeira (digital luxury trends), Ruben Wanders (AI in online fashion), and Pedro Alves (design trends in rebranding).

• Completed Master's students include Bruno Miranda (luxury fashion counterfeits), Flávia Pesconi (green product purchasing in Portugal), and Guilherme Roberto (influence marketing).
• Her teaching spans multiple academic years, covering both fundamental and specialized marketing courses across various management degrees.