Ines Fischer Gull

Ines Fischer Gull is a Lecturer and Program Director at Lucerne University of Applied Sciences and Arts (HSLU) within the School of Business and Institute for Tourism and Mobility (ITM Tour), where she has served since 1999 as Head of Studies. She concurrently holds board positions at Thermalbad Zurzach AG and Swiss LiveCom Association.

Her educational background includes:

• Dipl.-Kffr. from Dresden University of Technology
• Dr. rer. oec. from University of Bern
• Federal Certificate of Vocational Education and Training
• SVEB Trainer certification

Research focuses on experiential tourism design, particularly experience staging in mountain railways and public transport systems. Her work bridges theoretical frameworks with practical industry applications in customer experience management, mobility studies, and event production. Key projects include tourism analysis for Hotel Honegg and market research for Lake Lucerne Shipping Company.

Publication analysis reveals consistent emphasis on transforming transportation infrastructure into narrative-driven tourist experiences, with methodologies centered on dramaturgy and staged environments. Her 2003-2019 output demonstrates evolving application from ski resorts to educational contexts.

She leads the Tourism focus area at ITM, directing collaborative projects with industry partners including mountain railway operators and cultural institutions to develop experience-oriented tourism concepts.