Inés Maria Leal Rico

Inés Maria Leal Rico is an Assistant Professor in the Department of Communication and Social Psychology at the University of Alicante. She began teaching in 2018 as an adjunct lecturer and transitioned to a tenure-track position in 2025. Her courses span Advertising, Public Relations, Tourism, and Communication/Creative Industries, emphasizing strategic communication frameworks.

Education

• PhD in Business, Economics and Society, University of Alicante (2024)
• Master's in Information and Knowledge Society, Open University of Catalonia (2012)
• Bachelor's in Advertising and Public Relations, Complutense University of Madrid (2004)

Research Focus

Her expertise bridges academic and professional domains, including:

• Corporate communication strategy development
• Media/content innovation methodologies
• Socio-cultural campaign design
• Third-sector organizational advisory

Professional Experience

Prior industry roles include communications management, media relations, and freelance consultancy for social impact projects.

Affiliations

Member of the research group E-COM-UA (Studies on Strategic Communication and Communication Strategies in the Digital Society).