Arminda Pérez Marín

Arminda Pérez Marín is an Associate Professor at the University of Alicante within the Department of Communication and Social Psychology. She teaches courses including Corporate Image, New Trends in Brand Management, and Fundamentals of Creativity at the Bachelor's level, and Corporate Image and Business Identity in the MBA program.

• PhD candidate in the Business, Economy, and Society program
• Collaborating Professor at the UA Corporate Brand Chair and Corporate Brand Research Group (UA.BRANDSCIENCE)

Her research focuses on brands, consumption patterns, and the intersection of pets with social sciences. She has professional experience as a Marketing and Communication Manager at Automóviles Gomis S.A. (2010-2022) and Grupo Japemasa (2022-present), handling market analysis, advertising campaigns, and public relations.

Academic background includes a Bachelor's in Journalism (Miguel Hernández University), a Bachelor's in Advertising and Public Relations (University of Alicante), and a Master's in Secondary and Vocational Education Teaching (University of Alicante). She also holds certifications in language teaching and protocol expertise.