معرفی
Imanol Zubikarai is a Lecturer at ESCI-UPF, where he teaches courses related to digital transformation and technology-driven business strategies. He also serves as Technical Director and Digital Strategy Lead at Orbetec360, bridging his academic work with industry expertise.
His research and teaching focus on:
- Applications of Big Data and AI in marketing analytics
- Impact of Industry 4.0 on global business processes
- Digital strategy for competitive advantage
- Convergence of information and operational technologies
While specific publications and scientific awards are not detailed in the provided text, his work emphasizes practical digital tools for marketing decision-making and crisis detection.
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