معرفی
Ilona Mikkonen is a Senior Lecturer at the Department of Marketing, Aalto University's School of Business. She holds a Doctoral degree in Business and Economics from Aalto University (2011) and a Master's degree from Helsinki School of Economics (2005). Her research focuses on consumer resistance, identity work, gender studies, and the dark side of consumption, with notable contributions to understanding consumer behavior in contexts like health avoidance, LGBTQ+ representation, and organizational identity.
Her work spans advertising semiotics, cultural globalization, and market power dynamics. While no formal awards or advisees are listed, her publications reflect interdisciplinary engagement with consumer culture theory, queer theory, and organizational behavior. Active since 2005, her research outputs include peer-reviewed articles and conference contributions analyzing topics such as double-coded advertising, fashion governance, and social media's impact on consumer experience.
