Ilona Lipowska

Ilona Lipowska is a Professor at the University of Maria Curie-Skłodowska (UMCS) in the Faculty of Economics, Department of Information Systems and Logistics. Her research focuses on price management and multichannel sales, with a strong emphasis on consumer behavior and marketing channel dynamics.

• Habilitated in Social Sciences (Management and Quality Studies, 2023)
• PhD in Economics (UMCS, 2015)
• Member of the Polish Scientific Marketing Society

Her scholarly work explores topics such as price perception, channel migration strategies, and behavioral economics, particularly in energy markets and e-commerce. Recent publications address pandemic-induced retail changes, price information overload, and smart transportation adoption. Google Scholar metrics (h-index 5) reflect her contributions to these domains.

She received the 2019 Minister of Science and Higher Education Scholarship for outstanding young scientists. Her teaching portfolio includes courses on price management, multichannel logistics, and marketing research.