Ida Parkkinen

Ida Parkkinen is a Postdoctoral Researcher at the Business School, University of Eastern Finland, specializing in sustainability leadership and circular economy innovation. Her work bridges organizational theory, business storytelling, and prospective sensemaking to address systemic sustainability challenges.

• Current projects: CE4ALL (2024-2027), LeadSus (2024-2026)
• Research groups: Innovation Management (INNO), Sustainable Innovation Lab, UEF CECE

Her research focuses on narrative methods to analyze micro-level sustainability transitions, emphasizing antenarratives and stakeholder engagement. Recent publications explore storytelling in personalized medicine domains, organizational becoming through appreciative intelligence, and industry-specific circular economy challenges.

Scientific contributions include ethnographic studies on medical algorithms, peat industry sustainability, and theoretical advancements in business storytelling. She actively collaborates with multidisciplinary teams to drive systemic innovation for sustainable futures.