Iain Black

Prof. Iain Black is a Professor of Sustainable Consumption at the University of Strathclyde, Scotland, with a focus on Marketing. His work bridges sustainability, climate change, and consumer behavior, emphasizing systemic transformations, behavioral economics, and policy design. He is a Fellow of the Royal Scottish Geographical Society.

• Key Research Areas: Sustainable consumption, climate policy, brand communities, wellbeing economics, and behavioral interventions.
• Recent Trends: His 15 most recent publications highlight feedback loops, tipping points, climate emergency responses, and critiques of superficial wellbeing economics (e.g., 'Wellwashing').

Scientific Awards:

• Fellow of the Royal Scottish Geographical Society

PhD Supervision: Accepts PhD students, focusing on sustainability and consumer behavior.