معرفی
Hyojung Park is a Professor at Louisiana State University's Manship School of Mass Communication. She holds the Blue Cross/Blue Shield Louisiana Professorship in Health Communication and serves as Interim Associate Dean for Research and Strategic Initiatives. Her research focuses on branding, relationship management, and corporate communication strategies.
Research interests center on strategic communication with emphasis on digital media's role in shaping consumer perceptions and corporate reputation. Key areas include crisis response frameworks, CSR communication efficacy, and health messaging optimization across social platforms.
Publications demonstrate consistent focus on social media's impact on corporate communications, with recent work examining message tactics on visual platforms like Instagram. Awards recognition includes research leadership roles in national communication associations.
