معرفی
Huixin Deng serves as a Lecturer in Marketing within the Department of Marketing at the School of Business and Management, Royal Holloway, University of London, contributing to academic teaching and research in marketing disciplines.
Her educational foundation includes:
- PhD in Marketing from Fudan University
- Bachelor of Science in Financial Management from Fudan University
Dr. Deng's research centers on consumer motivation, marketing communication, and referral reward program design, examining how psychological factors like language tone and promotional timing influence consumer decisions. Her work extends to environmental sustainability, analyzing how external conditions such as air pollution affect pro-environmental behaviors and how nutrition labeling impacts consumer understanding.
Analysis of her 2022-2025 publications reveals consistent interdisciplinary research bridging marketing, psychology, and public health. Key trends include the psychological impact of communication styles on referral behaviors, strategic timing of date-specific promotions, and the complex relationship between environmental stressors and sustainable consumer actions, demonstrating practical applications for marketing strategy and policy development.
No scientific awards or fellowships were documented in available sources.
Information regarding graduate student supervision, research grants, and leadership of research laboratories or collaborative teams was not provided in current academic profiles.
